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Simba Digital Marketing

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Web hosting services can take up several forms. At its core, the main purpose of web hosting is to provide a platform for the website to live and exist for a business, and as you may imagine, the scale of the hosting will increase in correspondence with the scale of the site itself. Web hosting for, say, Asda’s website will be on a grander scale than that of a smaller retail store specialising on a small number of genres. But web hosting involves other services that go beyond this, and we have covered these below.

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Firstly, web hosting services includes storage space. This is becoming more and more important as we become accustomed to a world where streaming leads the way for on-demand content. In the past, one would simply copy and paste links to YouTube videos, but site now wish to embed videos directly into the site, and to act as the direct base for videos to be watched, oftentimes in great number and with videos lasting several hours a piece. The more content that a site needs to present, the more storage this will require. So, web hosting will ensure that the site has sufficient storage space, and should the organisation require increased storage in the future, that can be arranged by slightly adjusting the terms of the hosting agreement.

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Secondly, web hosting covers speed of access. Few things can be more frustrating for a potential customer than to visit a website which runs at a snail’s pace, or where the browser times out. Sometimes, that can be down to the user’s Wi-Fi, but in the majority of cases, it is the speed of the site itself which is at fault. Web hosting will ensure that the site runs at the right speed in terms of loading, images appearing and generally being able to access the site in minimal time and with minimal fuss. Going back to the example of a site that includes video streaming, it is an immediate turn-off when you click the play button and are then left waiting so long that one’s time feels wasted.

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Lastly, web hosting can go beyond the site itself. It can also encompass email addresses, which for a start-up business is extremely valuable. It can allow for just one email address, or it can allow for several, and those email servers will have their own levels of storage, mobile access and so on. Wherever possible, you want to try and reduce costs, as well as reducing the amount of work required to progress with your business, so web hosting covering the website and any related email addresses is a major benefit. It also allows for a greater link between the two, as opposed to your site feeling like a completely separate animal to the supposedly-connected email addresses for potential customers to contact you.

Most of our clients websites are hosted on dedicated servers run by EUKHosts. If you are looking for quality hosting for your small business including emails don’t hesitate to give us a call. If we don’t have the solution inhouse we will refer you to experts who can assist you. You can learn more by visiting our services page simbadigital.com

About Simba Digital

Simba Digital is a growing agency in Liverpool encompassing all aspects of Digital Marketing with top talent from within the digital sector (SEO, PPC, Social Media).

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Simba Digital Marketing