To dominate and be the accountant to go to in your local area you need optimised local SEO services. With this we aim to ensure you appear in the Google map pack, optimise your GMB (Google my business) property, review aggregator sites and smart use of keywords that we know local customers use to doing their search. Local SEO is a digital marketing strategy that helps you become more visible in the areas you serve and regions around it.
Potential clients will often include terms with a specific location or use “near” in their search queries.
For example, “Accountants in Liverpool…, Accountants in York…, Accountants in Manchester…, Accountants near me…, London accountant…, Bookkeepers in Cheshire…“.
This narrows down their search to options they’re much more likely to take. Optimising your website for local search improves your visibility to the searchers who are already interested in interacting with you. Improving your website for this means publishing content that is relevant, informative and valuable to your audience and thus increase.
An effective SEO strategy improves your ranking. Google, Bing and other search engines believes the internet is an arena for the exchange of valuable information.
For your website to climb the ranks and get to page 1, you will need to build some authority. Links are the medium for this exchange. Since people are less likely to click on the second page of search results, you need to appear ideally on the 1st 5 positions of page one.
This drives more traffic towards your site. Additionally, this ranking improves your role as an authority online.