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Simba Digital Marketing

Ecommerce SEO 

SEO for Ecommerce Website

How to increase traffic to your online store

E-commerce websites have become increasingly popular over the past decade even more so during this lock down period of covid-19. But while the e-commerce space has become saturated and more competitive with small entrepreneurs building DIY stores using platforms like Squarespace and shopify, it presents endless opportunities for big and small businesses alike.

This only means that e-commerce sites need SEO for them to be found online and rank for specific product keywords. Organic SEO efforts alone can generate a chunk of traffic to your website; and we all know how valuable ranking on the first pages of search engines is for businesses. Just like normal businesses, without consistent flow of search engine traffic, your eCommerce store could go out of business in the next 12-18 months.

Why?

Because reaching ecommerce success has nothing to do with having; the best product, branding, service or website but your ability to drive potential buyers to your website and also do it consistently.

Why SEO Is Critical For Ecommerce Success


When I was in school my business teacher kept repeating this term, “No Business Operates in a Vacuum” and fast forward decades later and this became really crystal clear in most areas of my life. In simple terms, while you try to let your business take its own cause, your competitors are optimising their website and as a result Google will see their efforts and eventually all the traffic will be rewarded to them and all this has a knockon effect. They build a brand and eventually will put you out of business. It’s not all doom.

The good news is, SEO is a machine that will push qualified traffic to your website and eventually lead to sales. With Simba Digital we aim to increase your wesbites domain authority so you can rank your product pages higher and with our web developers ensure your pages are always pushing to increase  not only sale but also improve the AOV (Average order value) using CRO (conversion rate optimisation) tactics. 

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Case Study:

SEO for Large Ecommerce website

Loorolls.com is one of the biggest wholesale companies in the UK supplying Janitorial, Cleaning & Catering products.

In the past few years, we have seen them trade more online thanks to three elements we have managed wisely. 1. Improved content, 2. Enhanced linked strategy, 3. Optimised landing & product pages.

This has resulted an average growth of 5% year on year, increased Domain authority, higher SERPs rankings for competitive keywords.

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