Google Announces FREE Google Shopping Listings
Early this year, Google announced that Google Shopping will be allowing business to showcase product listings for free. Understandably, our digital marketing agency PPC and SEO specialists got very excited about this news. This was a move initially planned for a few month’s time, however the Covid-19 pandemic has caused a fast forward.
Google seems to have heard that callout for help and yesterday announced plans to help retailers find more customers online—for free, for the first time in 8 years, which will allow merchants to show their products across Google Shopping, which is a market reaching hundreds of millions of shoppers a day. Interestingly, this isn’t Google’s first time offering these product listings for free. Back in 2012, Google was offering shopping listings to retailers for free before they ultimately transitioned these listings into a paid ad space with shopping ads.